Redesigning 2210 Patisserie: Designing for Confidence

2210 Patisserie is known for its beautiful, handcrafted cakes - but the online ordering experience wasn’t quite as smooth as the final product. The original custom cake form felt confusing and lacked structure, with unclear button behaviour, low contrast, and no real sense of progress as you can see below.

I redesigned the form with the goal of making the experience feel just as thoughtful and refined as the cakes themselves.

Before Redesign: Original Flow Walkthrough

A short video capturing the original custom cake order process - highlighting key friction points such as overwhelming options, unclear steps, and limited accessibility:

The Redesign: Updated Flow

The new design is built around a seven-step flow, guiding users through every key decision - from choosing a date, to selecting the size, style, flavour, and personalised details. At each step, a progress bar updates in real time, confirming completed stages and clear labelling to show what’s coming next. This kind of progress feedback has been shown to reduce cognitive load and abandonment in multi-step tasks, especially when paired with simple, linear navigation (Nielsen Norman Group, 2020).

The interface uses accessible colours and contrast, following WCAG AA guidelines to ensure clarity for users of all abilities. Buttons are bold, clearly labelled, and include visible focus indicators to support keyboard users - small but essential accessibility improvements that make the experience more inclusive.

To give users a constant sense of control, I also introduced a persistent summary drawer on mobile that sits at the bottom of the screen. It can be swiped up at any point to view the current order details, including selected options and the total cost. This aligns with best practices in e-commerce UX, providing transparency and reducing uncertainty during checkout.

Overall, the redesign turns what was once a scattered and overwhelming form into a calm, structured, and accessible journey - one that reflects the thoughtful nature of 2210’s brand, while helping users build their perfect cake with confidence.