As some of you might remember, Ally Studios originally launched as a fashion label in 2020 - right in the middle of lockdown, when creativity became a much-needed outlet. What started as a continuation of my final year degree collection quickly evolved into a small independent brand. I designed and sold graphic printed garments and face masks - pieces that played with visual illusion and digital print - and I’m so grateful for every single order, message, and bit of support during that time.

The foundation of the brand came from my final year work, which explored the blurred boundaries between dreams and reality. Influenced by surrealism and the language of the subconscious, the collection looked at how memories fade, shift, and distort - using layered prints, transparent fabrics, and optical tricks to echo the experience of dreaming.

“You create the world of the dream. We bring the subject into that dream, and they fill it with their subconscious.” - Inception (2010)

This archive captures a little of that energy - a snapshot of a time filled with experimentation, learning, and resilience. While I’ve since shifted into UX and digital design, this chapter still lives here as an important part of my creative journey.

Thank you for being part of it.