Hello, I'm Ally, a UX & Visual designer based in Dublin, Ireland.

I use design to transform challenges into meaningful, accessible experiences that connect with real people.

I’m a UX designer with a strong focus on accessibility, clarity, and emotionally intelligent design. My work is grounded in real-world research and driven by the principles of universal design - always centring real people and inclusive outcomes that serve both visible and invisible needs. I design with empathy at the heart of every decision.

Explore some recent projects to see that process in action - from research-led redesigns to full brand experiences.

Human Insight

Empathy First

I start with people - their needs, frustrations, and how design can quietly support them. Whether it’s a time-pressed commuter trying to book a journey or a visually impaired researcher navigating dense content, I design with care, clarity, and emotional awareness.

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Evidence-Based

Grounded in Real Research

User interviews, accessibility audits and heuristic evaluations are at the core of my process. I don't guess. I listen, test, and build solutions that actually meet people where they are.

Thoughtful Design

Structure & Sensitivity

Clean interfaces, calm layouts, and intuitive flow. I reduce friction and cognitive load through thoughtful hierarchy, soft visuals, and content that feels welcoming - not overwhelming.

Intentional UX

Design That Supports, Not Distracts

Every detail has purpose - from typography to microinteractions. My work aims to build trust, support independence, and let people focus on what matters to them - not the interface.

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Ready to see the work?

Explore the full case studies below

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